20050202

Bad Delivery Slogan

Yesterday I saw a delivery vehicle for a restaurant that will remain unnamed. On the side of the car: the name of the establishment, a phone number, and the phrase "We Deliver Late."

Perhaps this is just my warped mind, but it seems to me that this is a very poor choice of words. It's very clear what they mean, but the statement could easily be misconstrued, and the alternate meaning does not reflect favorably upon their services.